Let's Discuss

Why Photography & Video are Important

What makes you different from another business doing the same thing?

Numbers Speak

Professional images & video enhance your brand and showcase your personality and unique business. You want to make it easy for customers and clients to know your brand. Let's see some statistics.
of consumers say the quality of a product image is “very important” in selecting and purchasing the product
%
of customers were more likely to interact with a business when real photos were tested against top-performing stock photos
%
of respondents generated new leads when videos were implemented
%
of brands get new customers due to video posted on social media
%

Let's Talk Numbers

Using real and brand photography to build your image has the power to convey your story to your clients & customers regarding what your brand is about, what it means to your viewers, and why they should care.

 

Professional, high-quality photos will build trust and help clients & customers connect to your message.

 

These statistics are taken from MCVAdvertising and Meero showing how vital brand photography is.

78%

of online shoppers want to see the product as if it's part of their own daily lives.

90%

of online buyers say that photo quality is the most crucial factor in an online sale, according to Etsy and Justuno.

50%

of online shoppers indicate that large, high-quality product images are more important than product information, descriptions, or even reviews.

67%

of consumers say that the quality of a product image is "very important" in selecting and purchasing a product.

Video Statistics

YouTube [88%] is the most popular platform among marketers for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%]  according to Oberlo.

 

Wyzowl research says that 96% of users have viewed an explainer video to learn about a product/service. 89% of people say that watching a video has convinced them to purchase a product/service.

 

Yes, your audience wants you to create more videos. The Wyzowl research reports that 91% of people want to view more online brand videos.

 

So, if you’re a small business, focus on video marketing to engage your audience and boost sales. Keep videos short and to the point to maximize your video marketing success.

Most popular platforms for sharing videos
Youtube
88%
Facebook
76%
Instagram
65%
Twitter
38%
96%

of users have viewed an explainer video to learn about a product/service

89%

people say watching a video has convinced them to purchase a product/service

91%

of people want to view more online brand videos

Stock photography ranks at 13% while original photography & graphics ranked at 40%

Marketing experts agree that stock photography is good, but original photography ranks much higher and produces better results.

 

You can take a DIY approach and may yield some decent results, but if this is not the most effective approach or too time consuming, Root & Branch Creative can help you to create a compelling brand that sells itself.

Contact Us
Scroll to Top